For scripts that do the talking...

Video scripts, UX text auditing & much more

Scripts for Adverts

Advertising scripts used in video marketing is big news when it comes to connecting with customers and getting your product or service out there. A recent study found that videos are the favourite type of content that people want to see from a brand on social media, and 87% of marketing professionals use video as a marketing tool*.

But don’t place your faith in visuals alone because video itself is only half the story. The best commercial storytelling fails to deliver if the advertising script you’re using doesn’t reach the same levels.

Win them with stories

If you are a business wanting to go further with your video marketing, or are an established video creator or PR agency, we need to talk. After twenty years as a published writer and editor, I have absorbed a strong understanding of how words can tap into a person’s subconscious. The choice of words and voice, how many syllables, and whether the lines flow smooth or angular from the tongue, all have an effect on how they reach a person’s mind and imagination. Unsure what I mean? Take a look at some of my work in the Scripts with Videos section below.

"Jane is a genius wordsmith with an eye for the details!"


Let’s make something special

From the initial meeting to discuss the brief, right through to when the video has been received and approved by the clients, I am on hand to guide and advise as needed.


Working with the Brief

What does your client need? It all starts with the brief. Customer profiles, bullet points, and tone of voice.

Welsh ICE video on set

On Set Consultation

Working with production and the on-set video crew, I can edit scripts on the fly to support any new decisions.

Inflection & Emphasis

How and where voices rise and fall, and which words carry the stress, will affect the way a message is understood.

Scripts with Videos

Discover how the right script will focus and energise each video marketing message. Click through to see the full videos with case studies, where I will walk you through the brief and explain how I arrived at my worked responses.

Tradesman having WhatsApp message conversation with customer via uddr.


uddr Local Services -
television advert for Sky.TV

I created a tight, precisely worded, 30-second script, working closely with Insight Video Marketing. The agency won the competitive tender to create an advert for uddr, the local services app, to appear on Sky.TV …

Video still from TestLodge Video Tutorials


TestLodge -
19 video guides & explainers

TestLodge online test case management have recently launched a new and improved version of their popular tool. In preparation for the release, their stock of instructional videos required fresh script content to help users find their way around the new and enhanced features…

COINS Grand Challenge award winner being congratulated


The COINS Grand Challenge -
call out for entries

COINS commissioned a short promotional film to publicise their Grand Challenge competition. The annual contest aims to attract innovative, mould-breaking ideas from professionals and students that, with the right support and financial backing, could make a real difference to any aspect connected with the built environment anywhere in the world. . . 

Video still illustrating how success feels as a new business once they have set up at Welsh ICE in Caerphilly.


Welsh ICE -
business growth campaign

Welsh ICE, an award winning coworking community, commissioned Insight Video Marketing, and myself to create a compelling sales video. Our brief was to deliver a video telling individuals and companies about the benefits of establishing their businesses on the ICE Campus in Caerphilly, South Wales.