For scripts that do the talking...
Video scripts, UX text auditing & much more
Scripts for Adverts
Advertising scripts used in video marketing is big news when it comes to connecting with customers and getting your product or service out there. A recent study found that videos are the favourite type of content that people want to see from a brand on social media, and 87% of marketing professionals use video as a marketing tool*.
But don’t place your faith in visuals alone because video itself is only half the story. The best commercial storytelling fails to deliver if the advertising script you’re using doesn’t reach the same levels.
Win them with stories
If you are a business wanting to go further with your video marketing, or are an established video creator or PR agency, we need to talk. After twenty years as a published writer and editor, I have absorbed a strong understanding of how words can tap into a person’s subconscious. The choice of words and voice, how many syllables, and whether the lines flow smooth or angular from the tongue, all have an effect on how they reach a person’s mind and imagination. Unsure what I mean? Take a look at some of my work in the Scripts with Videos section below.
Let’s make something special
From the initial meeting to discuss the brief, right through to when the video has been received and approved by the clients, I am on hand to guide and advise as needed.
Working with the Brief
What does your client need? It all starts with the brief. Customer profiles, bullet points, and tone of voice.
On Set Consultation
Working with production and the on-set video crew, I can edit scripts on the fly to support any new decisions.
Inflection & Emphasis
How and where voices rise and fall, and which words carry the stress, will affect the way a message is understood.
Scripts with Videos
Discover how the right script will focus and energise each video marketing message. Click through to see the full videos with case studies, where I will walk you through the brief and explain how I arrived at my worked responses.
19 video guides & explainers
TestLodge online test case management have recently launched a new and improved version of their popular tool. In preparation for the release, their stock of instructional videos required fresh script content to help users find their way around the new and enhanced features…
The COINS Grand Challenge -
call out for entries
COINS commissioned a short promotional film to publicise their Grand Challenge competition. The annual contest aims to attract innovative, mould-breaking ideas from professionals and students that, with the right support and financial backing, could make a real difference to any aspect connected with the built environment anywhere in the world. . .
Welsh ICE -
business growth campaign
Welsh ICE, an award winning coworking community, commissioned Insight Video Marketing, and myself to create a compelling sales video. Our brief was to deliver a video telling individuals and companies about the benefits of establishing their businesses on the ICE Campus in Caerphilly, South Wales.
Get in touch
New ideas flow from fresh contacts and new thinking.